LABEL.M mission is to be an exclusive high quality hair products line that are recognizable by both the hairdressers and end users. This is due to the ultra-modern design of the products inspired by the creativity of the incredible International Artistic team. It is that team and Sasha that are the driving force behind the ideas for new products.
Today, LABEL.M continues to spread its influence around the world by what happened a year ago, i.e. the aesthetic improvement of packaging. Their new vision was presented to the press and distributors. It brings a sense of luxury and style and introduces the 4C product categorization (Cleanse, Condition, Create and Complete), as well as the patented EnviroshieldTM technology.
Today, LABEL.M is a well-recognized brand worldwide, an official partner of London Fashion Week and other major fashion events. As of June 2010, Bulgaria is also the part of adventure called LABEL.M.