LOreal Professionnel INOA – the hair color of the future!

LOreal Professionnel INOA – the hair color of the future!
100 years after the discovery of the modern hair dye, Loreal introduced the innovation in hair coloring – INOA.
ODS technology (an oil-reach formula that delivers the coloring ingredients to the inside of the hair, which facilitates the penetration and fixation of the color within the hair core). Lightening up to 3 shades for 35 minutes. It covers white hair up to 100%. Easy to mix and apply. The result is a brilliant, even and long-lasting color.
  • Oxidizing ammonia-free, odorless coloring
  • Unprecedented comfort
  • Helps protect the natural protective layer of the hair
  • The hair is soft, with a gentle touch.
  • Accurate and predictable colors. Genuine neutralizing cold, sparkling and lively warm tones.
  • Lightening up to 3 shades.
  • Extremely uniform color from roots to tips. Perfect coverage of white hair.